How Big Top helped Business Travel Show Europe 2025 cut through a crowded events landscape with a year-round, integrated campaign.

When Big Top landed the brief to support the inaugural Business Travel Show Asia Pacific, we knew we’d be helping to shape something special.

We’re not just saying it: brands can no longer afford to sit back and wait for opportunities to come to them. A proactive press office is the key to staying ahead. Here’s why it should be your secret weapon in 2025.

Writing an award-winning entry isn’t just about filling out a form. Read our guide for insider tips – or let us take the pressure off and write it for you!

Read all about it! Get a press office 101 here!

It’s 2025 and we’re back with some brand new predictions for the year ahead. Not saying we’re a team of Mystic Megs, but we made some predictions in early 2024 that we, our clients and the industry as a whole saw come to pass…so maybe we do know what we’re talking about! 

New Scientist Live is one of Europe’s most iconic science and technology events. Big Top was excited to manage New Scientist Live’s PR for the second year, delivering a campaign that ticked every objective, expanded awareness and attracted new audiences. 

We had the pleasure of teaming up with IGD for its Mmmake Your Mark social media campaign a fresh, creative push that’s all about showcasing why the UK’s food and drink industry is such an exciting place to work. 

In a fitting tribute to the show’s quarter-century celebrations, 2024’s event was the biggest BLE in history.

There’s a lot more goes into an event than just the day that’s in it.

Create buzz from scratch? We can do that.

Turns out you can accomplish a lot in ten years…

What does a brand new event need on social media? BUZZ!

The power of social media when it comes to hyping up a crowd.

Newsjacking is the PR superpower you never knew you needed…

Why you absolutely should recycle your content…and HOW.

Did you know that 90% of retail workers have experienced abuse? Here’s what we’re doing about it.

AI in PR - what’s it all about? Our very own Nikki Alvey investigated by attending a course run by the CIPR: Introduction to AI.

Combining the virtual world of gaming phenomenon Fall Guys with physical fashion brand Champion, we managed a simultaneous trade launch with Champion’s PR agency in France and the Epic Games PR team in the US.

Content is king and the pressure is on to stand out. But you don’t need to reinvent the wheel to create something that works for your audience.