How Big Top helped TEAMS Europe increase LinkedIn performance by nearly 1000% - organically

TEAMS Europe had a clear objective: grow the profile of the European show, support registrations and help establish it as a serious, high-value event in the same family as the already well-established TEAMS Conference in the US. 

Big Top came in for the second year running to help TEAMS Europe do more than simply promote the event. The goal was to show the true scale, energy and commercial value of the show - before, during and after the doors opened. 

Through strategic and creative LinkedIn content, live onsite coverage, community management and post-event reporting, we helped turn TEAMS Europe into a much more visible, recognisable and active brand online. During show month, TEAMS Europe saw LinkedIn performance increase by nearly 1000%, with page views up 965.4%, unique visitors up 915.6% and follower growth up 14% since the start of the campaign. 

What we did 

We focused on content that helped audiences see exactly how busy, buzzy and valuable TEAMS Europe really is. 

Rather than relying only on polished promotional posts, we captured the event as it happened - from speaker moments and networking to exhibitor activity, team-led videos, behind-the-scenes clips and quickfire attendee reactions. 

The strategy was built around one clear insight: people engage most when content helps them feel the event - not just read about it. 

That meant showing the people, atmosphere, conversations and commercial opportunities behind the show. It also meant actively engaging with attendees, exhibitors, speakers and partners as they posted, shared and responded across LinkedIn. 

The result was a campaign that felt live, human and connected - and helped TEAMS Europe stay visible well beyond the event itself. 

The results 

ALL results were organic. 

During March, TEAMS Europe saw a significant uplift in LinkedIn performance, including: 

• Nearly 1000% increase in organic performance during show month  

• 14,199 search appearances in one week alone after the event  

• 1,024 followers - 14% follower growth since the start of the campaign  

• 831 page views in March - a 965.4% increase  

• 457 unique visitors - up 915.6% 

• Continued visibility and engagement after the event had closed  

TEAMS Europe’s follower base was strongly aligned with commercially relevant roles, including business development, sales and operations and this this matters - because the campaign was never about vanity metrics. It was about growing awareness with the people most likely to attend, exhibit, partner or influence future commercial opportunities. 

The impact 

The campaign helped TEAMS Europe show the market what was already happening in the room. 

We're not there to make the event “look busy”. It’s about capturing and amplifying the energy that was already there - the conversations, connections, networking, laughter, speaker moments and commercial activity that make an event worth attending. 

And it wasn’t the super-polished, perfectly manicured content doing all the heavy lifting. 

It was the human stuff - the laughs, the team moments, the quickfire interviews, the behind-the-scenes clips, the “you probably had to be there, but actually now you sort of are” content. 

That’s what gave people a proper feel for TEAMS Europe. Not just what was on the agenda - but what it actually felt like to be there. 

It also put the team front and centre, which made a huge difference. The more visible the people behind the event became, the warmer, more recognisable and more memorable the brand felt. 

The response from the community was a key part of this. Attendees, exhibitors and partners were engaging, commenting, sharing and reposting content across their own networks, helping the campaign travel further without paid spend. 

For TEAMS Europe, the campaign showed what is possible when a growing event brand is given a consistent, human and strategic presence online. 

Bring on 2027 in Manchester!