How Big Top helped TEAMS Europe increase LinkedIn performance by nearly 1000% - organically

TEAMS Europe needed a social media campaign that did more than promote the event. It needed a social campaign that made the show feel busy, buzzy and worth being part of - before, during and after the doors opened.

Big Top came in for the second year running to help build that momentum through strategic LinkedIn content, live onsite coverage and post-event reporting. The goal was simple: make TEAMS Europe more visible, more memorable and more commercially useful online - by showing the people, atmosphere and energy behind the event.

What we did

We focused on content that made the event feel active, relevant and worth being part of.

Rather than relying only on polished promotional posts, we captured the energy of TEAMS Europe as it happened - from live updates and speaker moments to networking, team-led videos, behind-the-scenes clips and quickfire attendee reactions.

The strategy was built around one clear insight: people engage most when content helps them feel the event - not just read about it.

The results

All results were organic.

During March, TEAMS Europe saw LinkedIn performance increase by nearly 1000%, with content continuing to work after the event. In the second week of April alone, the page achieved 14,199 search appearances. The campaign also delivered 1,024 followers, 14% follower growth since the start of the campaign, 831 page views in March - a 965.4% increase - and 457 unique visitors, up 915.6%.

The campaign did not just drive reach - it reached the right audience. TEAMS Europe’s follower base was strongly aligned with commercially relevant roles, including business development, sales and operations.

The impact

The campaign helped TEAMS Europe feel louder and livelier. And it wasn’t the super-polished, perfectly manicured content doing all the heavy lifting. It was the human stuff - the laughs, the team moments, the quickfire interviews, the “you probably had to be there, but actually now you sort of are” content.

That’s what gave people a proper feel for TEAMS Europe. Not just what was on the agenda, but what it actually felt like to be in the room.

It also put the team front and centre, which made a huge difference. The more visible the people behind the event became, the warmer, more recognisable and more memorable the brand felt.

Bring on 2027 in Manchester!